Top 3 Marketing/PR trends for 2014 Posted December 24, 2013 by Lisa Strickland | Marketing | 0 Comments

Content is still king And there’s no sign of that changing anytime soon. Why? Social platforms are crying out to be fed – all day, every day, ad infinitum. Smart marketers know that posting useful, interesting and entertaining content is one of the most effective ways of connecting with customers.

Tell your story Crisp, relevant content is a company’s greatest asset. If you want to become part of the social conversation, don’t overlook the importance of storytelling. The goal is to share information that appeals to the reader’s emotions; by so doing, you set the stage for others to tell your brand story. And what’s more credible – you tooting your own horn or engaged customers tooting it for you?

Integrate Finally, companies are starting to realize that marketing and public relations are not entirely two separate entities. The concept of marketing vs. promotions has been replaced with integrated marketing communications. Consider it a broader, more inclusive means of communication between the company and the consumer. It’s a cooperative process through which relationships with customers and stakeholders are built and maintained via consistent messaging and conversation.

In an increasingly competitive marketplace, companies that embrace a range of communications tools are most likely to achieve their marketing and public relations objectives.

It’s a jungle out there. Plan your marketing and promotional campaigns wisely – and you’ll survive.